Contxtful in advertising technology revolution with Receptivity

Contxtfulthe start-up behind Receptivity, closed a $3 million SAFE (Simple Agreement for Future Equity). Coming from Canadian and American private investors connected to the advertising industry, Silicon Valley’s NJP Ventures and original investors who continue to push for a more ethical ad tech industry.

These funds will allow them to continue breaking records across the advertising ecosystem while preparing for a Series A in 2023. No cost per acquisition is spared, when their metric Receptivity is added to the mixture, it is reduced by half.

Funds raised during SAFE will be used to continue to improve the AI ​​model of Receptivityin addition to continuing to engage in all departments of the company and launching a marketing plan in Europe and the United States.

“We want to change the industry and the way people think about ad technology. Human context can finally be measured in real time, without cookies, while remaining ethical, says Eleanor PicheCRO of Contxtful. How do we get there? By speaking with innovative SSPs and DSPs who want to make Receptivity the new standard for brands and agencies that want results. This year, we want to transform this industry for good. We don’t want to wait any longer for Google to finally get rid of third-party cookies, the time to make advertising technology ethical is now.”

Receptivity, it is the only metric of ethical attention, which analyzes non-private, public data, from mobile sensors such as the gyroscope and the accelerometer. Advertisers can then show their ad at the best possible time to attentive users.

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