Emirates News Agency – Contactless technology, crowd-tracking sensors and real-time data to define future of billion-dollar mega-events industry, WGS report reveals

DUBAI, 18th August, 2022 (WAM) — Fourth Industrial Revolution (4IR) technologies, including innovations such as crowd tracking sensors to collect real-time data, mixed reality and the metaverse, will define the future of mega-events in the post-COVID-19 world, a report published by the World Government Summit Organization (WGS) has revealed.

The research, published in partnership with PricewaterhouseCoopers (PwC), calls on government leaders to learn from events such as the Tokyo 2021 Olympics, Hajj and Dubai Expo 2020 successfully staged during the pandemic using a mix of virtual, physical and hybrid approaches.

According to the report, cities that host mega-events, which contribute nearly $1 trillion a year to the global economy, must “rethink how they manage them in the future, as the frequency of future shocks should increase. Organizers should plan for a “hybrid future” and look for new ways to run events rather than a return to pre-COVID-19 ways of working.

The paper titled “Meeting the Future: How Mega-Events Should Transform to Succeed in a Post-COVID-19 Era” called for the continued development of “must-have” smart solutions such as video analytics, AI and Internet of Things sensors to predict and track crowd density in a space. Public health technologies include big data and dynamic dashboards to collect real-time public health information, with automated and rapid reporting of live COVID-19 cases and test results in databases. government data.

According to the report, “the use of technology will be a key tool to launch mega-events with the best combination of capacity, impact and safety for cities and host countries with social, economic and sustainability results. optimal for the years to come”.

The deputy director general of the World Organization of Government Summit, Mohamed Yousef Al Sharhan, confirmed that the summit has enhanced its global status as a government knowledge platform. It helps to improve the flexibility and preparedness of governments in the face of various future challenges and to support their work in developing proactive plans that allow them to take advantage of the opportunities they offer.

He said the world is witnessing a rapid transformation towards hosting major events that must embrace a step change in current business models, improve uses of technology and develop current policies, as well as various strategies to achieve the best case scenario for the future of the event industry.

Partner, Global Cities and Local Government Leader at PwC and author of the report, Hazem Galal, said: “In a post-COVID-19 world, mega-events will evolve using technologies that deliver richer, safer and more personalized. The mega-events of the future will offer equally rewarding physical and virtual experiences depending on the type of event and the choices of the participants.”

“Then comes the cancellation of events – resulting in a huge loss of this global business worth a trillion dollars a year. For some countries, the cancellation of major events within their borders has had a major impact: the cancellation of the 2020 Geneva Motor Show stripped the local economy of some 200 million Swiss francs ($209 million), according to the Financial Times.

The UAE’s hosting of Expo 2020 Dubai was hailed by the report’s authors as an example of a successful future event scenario, providing safe access to in-person events while allowing virtual participation from a wider audience driven by technology.

The 2022 World Government Summit brought together a group of heads of government, ministers, senior officials, policy makers and specialists in financial, economic and social affairs from around the world to exchange experiences, knowledge and ideas that contribute to promote development and prosperity around the world.

The summit successfully hosted over 4,000 senior officials, experts and private sector leaders to explore the future of governments in over 110 dialogues and interactive sessions.

Translated by: Mervat Mahmoud.



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