The live-video technology specialist has signed a ten-year, $50 million deal with a major US sports broadcaster and producer.
The weekend promises to be happy for the teams ofEVS. The Liège-based company specializing in live video technology has just signed the biggest contract in its history.
The amount is more than $50 million over ten years. To date, the largest contract ever signed by EVS did not exceed 15 million.
Confidentiality obliges, EVS does not communicate the identity of its client. At most, she concedes that it is “a major media production and broadcasting company based in the United States. “This contract is the result of the interest of American web giants who are increasingly interested in sports rights and retransmission on their American sports platforms,” said Serge Van Herck, CEO of EVS. .
Sports programming to increase the number of subscribers
Amazon, Facebook and Appleto name but a few, are investing more and more in the acquisition of sports rights such as tennis (Roland Garros) or football (Premier League, Champions League, etc.).
But it is especially in the United States, market concerned by the contract signed by EVS, that the battle rages on, with web giants spending billions of dollars acquiring media rights to major professional sports leagues. “Tech giants see live sports programming as the best way to increase subscriptions and grow their streaming platforms,” EVS notes.
“This contract is the consequence of the interest of American web giants who are increasingly interested in sports rights and the retransmission on their American sports platforms.”
There too, EVS does not prefer to advance on the identity of the broadcaster for which his client works. It should be noted that AppleTV announced in mid-June that it would broadcast all the matches of the MLS, the American football championship, from 2023, and this for… ten years.
Concretely, EVS will deliver hardware (servers), software (software) and services. Either the delivery of the EVS LiveCeption solution for live production, management of replays and summaries, and services who accompany him. “The fact that this is a long-term contract shows the confidence of customers in our current and above all future solutions, welcomes Serge Van Herck; when I arrived three years ago, one of my missions was of put EVS back on the path to growth, this contract is an illustration of this.”
EVS will communicate Thursday, during its half-year results, theimpact of this contract on its annual guidance and on employment. As a reminder, the company confirmed last May to bet in 2022 on a turnover ranging from 125 to 140 million euros.