Google will use artificial intelligence for search results, for better and for worse

Google is the search engine par excellence. Although some statistics claim that young people prefer to use TikTok as a search engine rather than Google, Mountain View’s service offers a much more complete experience. One of its most interesting features is that of “snippets”. it looks like they are going to get a big facelift soon.

Although you have already taken advantage of it, you probably do not know that this function is presented under the name of “fragments”. What is it exactly ? These are the results that appear first after a search. They look more like a widget than an ordinary result. Snippets grew in 2018, allowing much more information to be covered, and have been one of Google’s most useful features ever since.

However, there seems to be a problem with these snippets. As their popularity continues to grow, they also started behaving erratically. That is, they propose results to questions whose premise is already false, thus generating confusion. Moreover, they can give somewhat simplistic answers, and this is where Google introduces its new artificial intelligence.

Upcoming Changes to Google’s Search Engine

Mountain view plan to overhaul the AI ​​that helps Google understand its users’ searches and the resulting results. On their official website they explain that although the fragments are quite good when it comes to giving specific data such as the height of a mountain or the weather and time in an area, the doubts of users do not don’t stop there.

To this end, they use the example of a mountaineering expert against their AI. Google is able to give a concise and factual answer about the size of a mountain. However, when it comes to asking questions like “what should I consider to prepare myself before climbing?” the expert would be able to offer much more relevant and precise information.

Now the service wants to raise its level of sophistication. To that end, they introduced a technology they dubbed the Unified Multitasking Model, and they hope this will help them answer complex user questions.

With this AI, Google would be able to better dissect your questions. They would then be able to know what you mean, and respond based on a cross-checking system that allows them to deliver high quality results.

More answers to irrelevant questions


Well, yes, Google has decided to stop answering questions with a false premise. What do you mean exactly? Imagine that you typed in the search engine “When did Snoopy murder Abraham Lincoln?” Google will automatically show you a detailed result on the day and place of death of the American personality. However, does it make sense to give the answer if Snoopy is not the one who did the deed?

Therefore, in order to avoid any misunderstanding, Google will stop displaying answers to incorrectly worded questions and will start gradually.

Also, the hints and warnings system will see an improvement providing more relevant results when users ask incorrect questions. This way, Google will let you know that it has an answer it trusts, but it may be slightly different than what you originally requested.

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