Will Continue Investing In India To Boost Local Innovations: Google Play

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Google Play said on Thursday that the company will continue to invest in India on solving local opportunities and challenges as it celebrates its 10th anniversary.


Indian apps and games saw a 200% increase in monthly active users and an 80% increase in consumer spending in 2021 compared to 2019 on Google Play.

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Aditya Swamy, Director, Play Partnerships, said local developers are finding global audiences with Indian apps and games, seeing a 150% increase in time spent by outside users. India in 2021 vs 2019 on Google Play.


“We will continue to invest in initiatives that enable a wide range of developers to build useful apps and successful businesses on Play,” Swamy said in a blog post.


“We want to help every developer with an idea capitalize on the potential to reach 2.5 billion monthly active users and 190 countries with Google Play,” he added.


India is uniquely positioned to become a leading hub for global app innovation and there is enormous potential for local startups across the country – regardless of size and geography – to thrive in the global app ecosystem.


“We will continue to evolve our tools to support developers’ business decision-making and evolve our business models to help them grow their businesses,” Swamy mentioned.


Over 2 million developers work with Google Play to build businesses and reach people around the world.


“We are excited about what Play’s developer and user communities in India will experience and build over the next 10 years,” Swamy said.


The company said that over the past two years it has seen apps in categories such as education, payments, healthcare, entertainment and gaming experience staggering growth.


“There was a big momentum in the game too. Ludo King became one of the first Indian games to surpass 500 million downloads,” Google Play said.


–IANS


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(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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